Post by shuklamojumder02 on Mar 4, 2024 9:33:20 GMT
Thanks to the user experience (UX, acronym corresponding to User eXperience) on any website or eCommerce, both navigation and interaction are made easier for users. What is user experience? As we have mentioned, user experience is known as a set of actions and interactions with elements that are carried out on websites and mobile applications . An exhaustive analysis of this user experience and behavior helps us offer much easier and more intuitive navigation for the visitor. We must also know the target audience we are addressing in order to adapt to their particularities and offer a personalized user experience. How is the user experience analyzed and optimized? For companies, it is important at all times to know how users use both a website and a mobile application. For this, they are based on numerous studies and tools intended for this purpose are used.
Google AnalyticsGoogle Analytics y Google Tag Manager Thanks to tools that Google itself provides us, such as Google Analytics (GA) and Google Tag Manager (GTM), we can measure the behavior of users within the website such as: Most visited pages, duration of the visit, bounce rate, which buttons receive the most clicks, the percentage of a video that has been played, how far users scroll within the website and many other Japan Telegram Number Data options that are available. They can configure and customize according to the website or eCommerce and even the app where it is being implemented. By analyzing all the data that both GA and GTM offer us, we can interpret it and optimize the website to improve navigation so that the user finds the information, service or product they are looking for. UX Heat MapsHeat Maps Other tools that can be used to see user behavior and thus analyze the user experience on the web are Heat Maps . Thanks to heat maps, we can observe the parts of a website that users move through the most.
For this there are different paid tools, but there is also a highly recommended free option which is Yandex Analytics. UX Session RecordingSession Recording There are also session recording tools , which allow us to see exactly everything users do within any URL on a website. For this, as in the previous case, there are paid options, but the Yandex Analytics tool is highly recommended, which offers us the recording of sessions for free. Now, it is important in the case of analysis with tools such as those we have mentioned to be clear about the privacy policy and the entire GDPR issue; it is necessary to notify users through the privacy and cookies policy of the tools used and to the purpose they are used and that the user can decide through the cookie notices which ones they accept and which ones they do not.
Google AnalyticsGoogle Analytics y Google Tag Manager Thanks to tools that Google itself provides us, such as Google Analytics (GA) and Google Tag Manager (GTM), we can measure the behavior of users within the website such as: Most visited pages, duration of the visit, bounce rate, which buttons receive the most clicks, the percentage of a video that has been played, how far users scroll within the website and many other Japan Telegram Number Data options that are available. They can configure and customize according to the website or eCommerce and even the app where it is being implemented. By analyzing all the data that both GA and GTM offer us, we can interpret it and optimize the website to improve navigation so that the user finds the information, service or product they are looking for. UX Heat MapsHeat Maps Other tools that can be used to see user behavior and thus analyze the user experience on the web are Heat Maps . Thanks to heat maps, we can observe the parts of a website that users move through the most.
For this there are different paid tools, but there is also a highly recommended free option which is Yandex Analytics. UX Session RecordingSession Recording There are also session recording tools , which allow us to see exactly everything users do within any URL on a website. For this, as in the previous case, there are paid options, but the Yandex Analytics tool is highly recommended, which offers us the recording of sessions for free. Now, it is important in the case of analysis with tools such as those we have mentioned to be clear about the privacy policy and the entire GDPR issue; it is necessary to notify users through the privacy and cookies policy of the tools used and to the purpose they are used and that the user can decide through the cookie notices which ones they accept and which ones they do not.