Post by account_disabled on Mar 7, 2024 9:22:54 GMT
What is an e-commerce feasibility study? What aspects should be taken into consideration in a feasibility study? Normally they ask me to write articles on how to create an e-commerce or how to optimize it, but today I want to explain a process that I consider essential when starting a project of this type and that in reality not everyone does: it is the feasibility study economic that precedes the plan to launch an e-commerce . This analysis should always be done before proceeding with other parts of the project. An e-commerce project should be divided into the following phases: Prior feasibility study. Choice of platform. Choice of template. Choice of hosting. Development. Test (development and testing are phases that are maintained over time).
In this article I will focus on the feasibility study which, as I said, not everyone does or does Venezuela Phone Number not always carry out objectively. What is an e-commerce feasibility study? A feasibility analysis is nothing more than a simulation of what will happen when your e-commerce is up and running. It is based on studying the competition and the framework in which your products will have to compete . Those who dedicate themselves to the world of e-commerce know that a project that starts from scratch will not obtain organic positioning results for a few months. I always speak from the perspective of a long-term project and not niche projects that can be accelerated by short-term dubious practices (and which are usually very short-lived). So, in this case, we will focus on the worst case scenario you could have, which is getting traffic from paid sources (Google AdWords, Shopping, etc.).
In this way, if the project is viable, it will be even more so, also obtaining SEO results. What aspects should be taken into consideration in a feasibility study? We can divide the feasibility study into different sections: 1. Competitive analysis Identify key competitors. Analysis of products on the market. Competitor pricing analysis. Competitor logistics analysis. 2. Keyword analysis and simulation Analysis of keywords used by competitors. Simulating the cost of getting paid traffic. Project revenue simulation. Sales margin simulation. 3. Result Simulation of a monthly result based on the budget. Simulation-based decision making. 1. Competitive analysis Identify key competitors To find out who your main competitors will be, what keywords they use, etc… you can go straight to Google, start searching and take notes, but using a tool like SEMrush will make your task much easier.
In this article I will focus on the feasibility study which, as I said, not everyone does or does Venezuela Phone Number not always carry out objectively. What is an e-commerce feasibility study? A feasibility analysis is nothing more than a simulation of what will happen when your e-commerce is up and running. It is based on studying the competition and the framework in which your products will have to compete . Those who dedicate themselves to the world of e-commerce know that a project that starts from scratch will not obtain organic positioning results for a few months. I always speak from the perspective of a long-term project and not niche projects that can be accelerated by short-term dubious practices (and which are usually very short-lived). So, in this case, we will focus on the worst case scenario you could have, which is getting traffic from paid sources (Google AdWords, Shopping, etc.).
In this way, if the project is viable, it will be even more so, also obtaining SEO results. What aspects should be taken into consideration in a feasibility study? We can divide the feasibility study into different sections: 1. Competitive analysis Identify key competitors. Analysis of products on the market. Competitor pricing analysis. Competitor logistics analysis. 2. Keyword analysis and simulation Analysis of keywords used by competitors. Simulating the cost of getting paid traffic. Project revenue simulation. Sales margin simulation. 3. Result Simulation of a monthly result based on the budget. Simulation-based decision making. 1. Competitive analysis Identify key competitors To find out who your main competitors will be, what keywords they use, etc… you can go straight to Google, start searching and take notes, but using a tool like SEMrush will make your task much easier.