Post by lizaseo11 on Nov 10, 2024 5:35:43 GMT
You probably want to improve your position in search results - this is the goal of any business and specialists who are engaged in promotion. The explanation is simple - the higher the site's position in SERP, the higher the CTR it will ultimately have.
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In many ways, the success of a project's growth and the effectiveness of SEO promotion depend on the methods used in the work. And very often, those methods that lead to success are built on trials and experiments. And today we will look at 5 SEO experiments that you should conduct in 2018 and determine whether they will become part of your effective promotion strategy.
Test 1. Checking the effectiveness of nofollow links
While most professionals don't use nofollow links (or even like working with them), such links can still be beneficial to your site.
In fact, nofollow links are not shopify website design as useless as they may seem at first glance - we discussed this issue in detail in our article on nofollow links . We also gave an example of a study by SEMrush that clearly showed the benefits of such links.
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The main nuance in this case is not the type of link (although it also plays a role), but the quality of the source from which you will receive this link. It is better to get one nofollow link from Forbes or Entrepreneur than 10 dofollow links from low-quality sites.
Test 2. Checking the effectiveness of social signals
You probably know how useful and powerful a tool social media is for promoting your business.
Social media is a great source of targeted traffic, quality traffic to your website, and a source for attracting new customers. But did you know that social media also helps with SEO?
In practice, social signals are one of the most important indicators in SEO promotion. The more social signals you generate, the better you rank in search engines.
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Why is this happening?
It's simple: your social media activity (or lack thereof) helps search engines determine your active online presence.
There are thousands of websites on the Internet that were created but are now abandoned by their owners and are no longer being maintained. Your activity on social networks allows search engines to distinguish your site from such, thereby increasing its ranking.
Test 3. Working with keywords
You probably know that some keywords work much better than others. Some get thousands of organic traffic, while others only get hundreds. Some get no traffic at all.
There is one important thing that should be added to your SEO strategy this year. This is the purpose of the keywords, or their main message, to put it another way.
What does it mean?
For example, imagine a person who makes search queries like this:
Marketing Strategy For Your Business Google Search
Now imagine a person who makes the following requests:
Hire Digital Marketer For My Business Google Search
Agree, the intentions of the first person are radically different from the intentions of the second. And if in the first case the keywords can bring the site only a small amount of traffic, then in the second case - these will be high-quality target transitions from the search engine.
This means that in your SEO strategy, you should consider the intent of your audience and form your keywords based on that. Take a detailed look at which keywords bring traffic, which ones bring repeat readers, and which ones bring customers. Don't forget about clustering , which is an important part of working with keywords in 2018.
Test 4. Checking the impact of site loading speed on ranking
It may seem that website loading speed is not as important a metric as the others listed above.
However, in practice, things are different - if you look at how Google ranks sites , you can see that loading speed directly affects the determination of a site's position.
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In simple terms, the faster the better, the slower the worse.
And this is important not only for SEO strategy, but also for the users of the site in particular. You probably hate visiting sites that have extremely slow loading speeds. What do most users do when a site takes too long to load? That's right - they find another site that contains even less useful or necessary information, but one that they can quickly get acquainted with.
Google notes user behavior on your site, so low loading speed can be a big blow to your rankings. Do you need to optimize images ? Or install AMP pages ? Or are you unsure how to best optimize your site speed ? Read our articles, which contain many recommendations on how to optimize your site loading speed.
Test 5. Checking the effectiveness of LSI keys
So, you've done your keyword research, selected the most suitable keywords for your site, thought out an SEO strategy for distributing HF/MF/LF keywords, but the site still isn't getting any traffic. What could be the problem?
The problem may be that you are ignoring LSI keys (auxiliary keys). They are an important part of the content and therefore must be present on the site.
Where to find LSI keys and how to create them?
To start, you can use Google's suggestions - very often the search engine offers good options for additional keys and queries on the topic.
Pasted Image 0 13
In many ways, the success of a project's growth and the effectiveness of SEO promotion depend on the methods used in the work. And very often, those methods that lead to success are built on trials and experiments. And today we will look at 5 SEO experiments that you should conduct in 2018 and determine whether they will become part of your effective promotion strategy.
Test 1. Checking the effectiveness of nofollow links
While most professionals don't use nofollow links (or even like working with them), such links can still be beneficial to your site.
In fact, nofollow links are not shopify website design as useless as they may seem at first glance - we discussed this issue in detail in our article on nofollow links . We also gave an example of a study by SEMrush that clearly showed the benefits of such links.
Pasted Image 0 480
The main nuance in this case is not the type of link (although it also plays a role), but the quality of the source from which you will receive this link. It is better to get one nofollow link from Forbes or Entrepreneur than 10 dofollow links from low-quality sites.
Test 2. Checking the effectiveness of social signals
You probably know how useful and powerful a tool social media is for promoting your business.
Social media is a great source of targeted traffic, quality traffic to your website, and a source for attracting new customers. But did you know that social media also helps with SEO?
In practice, social signals are one of the most important indicators in SEO promotion. The more social signals you generate, the better you rank in search engines.
Pasted Image 0 2
Why is this happening?
It's simple: your social media activity (or lack thereof) helps search engines determine your active online presence.
There are thousands of websites on the Internet that were created but are now abandoned by their owners and are no longer being maintained. Your activity on social networks allows search engines to distinguish your site from such, thereby increasing its ranking.
Test 3. Working with keywords
You probably know that some keywords work much better than others. Some get thousands of organic traffic, while others only get hundreds. Some get no traffic at all.
There is one important thing that should be added to your SEO strategy this year. This is the purpose of the keywords, or their main message, to put it another way.
What does it mean?
For example, imagine a person who makes search queries like this:
Marketing Strategy For Your Business Google Search
Now imagine a person who makes the following requests:
Hire Digital Marketer For My Business Google Search
Agree, the intentions of the first person are radically different from the intentions of the second. And if in the first case the keywords can bring the site only a small amount of traffic, then in the second case - these will be high-quality target transitions from the search engine.
This means that in your SEO strategy, you should consider the intent of your audience and form your keywords based on that. Take a detailed look at which keywords bring traffic, which ones bring repeat readers, and which ones bring customers. Don't forget about clustering , which is an important part of working with keywords in 2018.
Test 4. Checking the impact of site loading speed on ranking
It may seem that website loading speed is not as important a metric as the others listed above.
However, in practice, things are different - if you look at how Google ranks sites , you can see that loading speed directly affects the determination of a site's position.
Pasted Image 0 8
In simple terms, the faster the better, the slower the worse.
And this is important not only for SEO strategy, but also for the users of the site in particular. You probably hate visiting sites that have extremely slow loading speeds. What do most users do when a site takes too long to load? That's right - they find another site that contains even less useful or necessary information, but one that they can quickly get acquainted with.
Google notes user behavior on your site, so low loading speed can be a big blow to your rankings. Do you need to optimize images ? Or install AMP pages ? Or are you unsure how to best optimize your site speed ? Read our articles, which contain many recommendations on how to optimize your site loading speed.
Test 5. Checking the effectiveness of LSI keys
So, you've done your keyword research, selected the most suitable keywords for your site, thought out an SEO strategy for distributing HF/MF/LF keywords, but the site still isn't getting any traffic. What could be the problem?
The problem may be that you are ignoring LSI keys (auxiliary keys). They are an important part of the content and therefore must be present on the site.
Where to find LSI keys and how to create them?
To start, you can use Google's suggestions - very often the search engine offers good options for additional keys and queries on the topic.